Imam Sadiq University Journal of Political Knowledge 2008-0743 18 2 2022 09 23 Applying a cognitive approach to optimizing media diplomacy Applying a cognitive approach to optimizing media diplomacy 427 454 76420 10.30497/pkn.2022.242841.2956 FA Abbas Ali Rahbar Associate Professor of Political Science, Allameh Tabatabaie University, Tehran, I.R.Iran. (Corresponding author). Mohamad Mehdi Golshahi PhD Student in Public Policy, Islamic Azad University, Science and Research Branch, Tehran, I.R.Iran. 0000-0001-9012-547X Journal Article 2022 03 18 The rapid development of communication technologies has led to the formation of a type of diplomacy in the form of media diplomacy, in the framework of which the media, as a tool of political propaganda of governments, plans the minds of the audience and the public to accept. Government policies are prepared. Therefore, familiarity with media methods of mind planning in the context of media theories is important. The present study examines the role of media diplomacy in politics and public opinion using the method of content analysis and media cognitive theories such as implantation and Limited effects Paradigm, and answers the important question of how this is analyzed in the framework of the cognitive approach. How media cognitive theories optimize media diplomacy. Based on the research results, the application of Limited effects Paradigm in value creation and orientation of public opinion in the context of temporary media effects, the role of mental implantation in identity formation and attitude change in the context of long-term and sustainable media effects and the application of cognitive-social theory in political education and shaping referred to stable political behaviours. The rapid development of communication technologies has led to the formation of a type of diplomacy in the form of media diplomacy, in the framework of which the media, as a tool of political propaganda of governments, plans the minds of the audience and the public to accept. Government policies are prepared. Therefore, familiarity with media methods of mind planning in the context of media theories is important. The present study examines the role of media diplomacy in politics and public opinion using the method of content analysis and media cognitive theories such as implantation and Limited effects Paradigm, and answers the important question of how this is analyzed in the framework of the cognitive approach. How media cognitive theories optimize media diplomacy. Based on the research results, the application of Limited effects Paradigm in value creation and orientation of public opinion in the context of temporary media effects, the role of mental implantation in identity formation and attitude change in the context of long-term and sustainable media effects and the application of cognitive-social theory in political education and shaping referred to stable political behaviours. https://pkn.isu.ac.ir/article_76420_288bc108697e05dc9a1294b8a5455143.pdf