Document Type : Science - Research (International Relation)

Authors

• Jafar Heydari ¹
• Hossein Masoudnia ²
• Seyed Gholam-reza Davazdahe emami ³

¹ PHD Student, in Politlcal Science, Department of Political Science, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Islamic Republic of Iran

² Associate Professor of University of Isfahan, Department of Political Science

³ Assistant Professor of Isfahan University , Department of Political Science,

Abstract

The idea of this article is: the identify of power, specidy cultural power, has changed by emerging of New Media. The present study using descriptive-correlation method, analysis the effect of new media on the soft power of the Islamic Republic of Iran. The research findings showed that there was a significant positive relationship (r = 0.519) between new media and national culture at a significant level less than p <0.05. As the new media (10%) explains the variance of national culture. There was also an inverse relationship between the media of religion and religious culture at a significant level less than p <0.05 (r = 0.119). As 9.4% of the variance of religious culture is explained by new media, there is a significant positive relationship between national culture and soft power (r = 0.775) and religious culture and soft power (r = 0.924) at less than 05 There was / 0> p. While among some subscales of new media and national culture and religious culture, it has had a negative effect and in some other subscales it has had a positive effect on the level of culture of individuals.

Keywords

• Keywords: Ahwaz citizen
• I.R.Iran
• National Culture
• New media
• Power
• Religious Culture
• Soft Power

Main Subjects

• International Relation