Presenting the model of the influence of social media on the culture of postmaterialist democracy in Iran

Document Type : Science - Research (Iranian Political issues)

Authors
ali arefiyan 1
mahmoudreza rahbarghazi 2
Abbas Hatami 2
1 Ph.D student in Political Sociology, University of Isfahan, Isfahan, I.R.Iran.
2 Associate Professor, University of Isfahan, Isfahan, I.R.Iran.
10.30497/pkn.2024.244385.3053
Abstract
Many researchers believe that communication technologies in the new era have been able to influence many social, cultural and political phenomena. One of these communication technologies that has spread in the new era is social media. The purpose of this research is to investigate the direct and indirect effects of social media on one of the types of democratic political culture, i.e.postmaterialist democracy, which was proposed by Ronald Inglehart. In this research, in order to test the hypotheses of the research, the seventh wave of global values survey data about Iran, which was collected from 1499 citizens, was used. In this regard, the findings of the research show that social media has not directly had a significant impact on postmaterialist democracy. But this type of media can indirectly and through the mediating variable of emancipation values increase citizens' tendency towards postmaterialist democracy. On the other hand, the results show that social media, through the mediating variable of secular values, has significantly reduced the tendency towards trans-materialist democracy in Iran, and the mediating variable of secular values has a negative role in the relationship It plays with social media and postmaterialist democracy
Many researchers believe that communication technologies in the new era have been able to influence many social, cultural and political phenomena. One of these communication technologies that has spread in the new era is social media. The purpose of this research is to investigate the direct and indirect effects of social media on one of the types of democratic political culture, i.e. transmaterialist democracy, which was proposed by Ronald Inglehart. In this research, in order to test the hypotheses of the research, the seventh wave of global values survey data about Iran, which was collected from 1499 citizens, was used. In this regard, the findings of the research show that social media has not directly had a significant impact on metamaterialist democracy. But this type of media can indirectly and through the mediating variable of emancipation values increase citizens' tendency towards metamaterialistic democracy. On the other hand, the results show that social media, through the mediating variable of secular values, has significantly reduced the tendency towards trans-materialist democracy in Iran, and the mediating variable of secular values has a negative role in the relationship It plays with social media and metamaterialist democracy.
Keywords
Social media
secular values
liberation values
post-materialist democracy
Iran
Subjects
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Journal of Political Knowledge
Volume 20, Issue 1 - Serial Number 39
ESSAY
March 2024
Pages 197-220

  • Receive Date 04 April 2023
  • Revise Date 04 September 2023
  • Accept Date 31 August 2023