Document Type : Science - Research (International Relation)

Authors

• Mohammad sadegh Rahimi ¹
• Mohammad hosein Mohtashami pour ²
• Mahdi Sadiqi shahdani ³

¹ Master's student of International Relations, Imam Sadiq University, Tehran, I.R.Iran.

² Master's student of Policy Studies of Imam Sadiq University, Tehran, I.R.Iran.

³ Professor of the Faculty of Islamic Studies and Economics , Imam Sadiq University, Tehran, I.R.Iran.

Abstract

With the increasing expansion of various dimensions of diplomacy in the 21st century, the importance and position of economic diplomacy has become more clear for all countries. On the other hand, despite the vast capacities of the Islamic Republic of Iran in the cultural field of Nowruz, which is reminiscent of the historical region of Greater Iran, the volume of commercial and economic exchanges in this strategic region has always been very low in the past decades. The result of not paying attention to the use of the unique capacities of Nowruz civilization field for Iran is that despite all the cultural similarities, the necessary benefits have never been made in order to improve economic and commercial relations.
In this research, using the descriptive-analytical method and the constructivist perspective, we seek to understand how the capacities of Iran's cultural influence can be used in the cultural sphere of Nowruz, which will lead to the promotion of Iran's economic diplomacy in this region, so that we can use commonalities. and cultural ties to build a bridge towards commonalities and economic dependencies. In this regard, it is very important to use tools of cultural influence such as cultural and public diplomacy programs in order to influence the national brand, which is the intermediary and missing link between cultural influence and economic diplomacy.

Keywords

• Economic diplomacy
• National brand
• Cultural diplomacy
• Cultural influence
• Cultural sphere of Nowruz

Main Subjects

• International Relation