جایگاه دیپلماسی اقتصادی و تجاری در ارتقای برند ملی جمهوری اسلامی ایران

Today, according to their domestic capacities and international opportunities, different countries are building, strengthening and promoting their national brand in different ways in order to create a powerful and attractive image in the minds of the world. Economic and commercial diplomacy is a foreign policy implementation technique that uses economic power at bilateral, regional and international levels in order to secure national interests. The general purpose of this research is to investigate the position and effect of economic and commercial diplomacy on the promotion of the national brand of the Islamic Republic of Iran. In order to identify the economic and commercial elements affecting the national brand, first, four elements of export development, foreign investment attraction, tourism, and immigration were taken into account from two valid national brand measurement indicators, "Anholt" and "National Brand Strength". In the second step, in-depth interviews were conducted with people who had experimental and scientific expertise in the field of international economic and commercial relations, and by analyzing them using thematic analysis method, the dimensions of the impact of economic and commercial diplomacy on the national brand of the Islamic Republic of Iran under 20 The organizing theme and 6 overarching themes including "increasing economic and commercial interactions with a civilizational perspective", "quality in exporting products with relative and technological advantages", "institutionalization and training of manpower", "expansion of investment and foreign capitalization", "intelligence in Migration of elites and workforce" and "Strengthening easy tourism" were presented.

The general purpose of this research is to investigate the position and effect of economic and commercial diplomacy on the promotion of the national brand of the Islamic Republic of Iran. In order to identify the economic and commercial elements affecting the national brand, two valid national brand measurement indices "Anholt" and "National Brand Strength" were used. In the second step, in-depth interviews were conducted with people who had experimental and scientific expertise in the field of international economic and commercial relations, and by analyzing them using thematic analysis method, the dimensions of the impact of economic and commercial diplomacy on the national brand of the Islamic Republic of Iran under 20 The organizing theme and 6 overarching themes were presented.